Federal-Provincial-Territorial Meeting of the Canadian Council of Tourism Ministers


Saint  John, New Brunswick, May 11, 2012—Building on the momentum of the last Canadian  Council of Tourism Ministers’ meeting in 2010, federal, provincial and  territorial tourism ministers met this week to explore how best to enhance  Canada’s position on the world stage. The meeting was co-chaired by the  Honourable Maxime Bernier, federal Minister of State for Small Business and  Tourism, and the Honourable Trevor Holder, New Brunswick’s Minister of Culture,  Tourism and Healthy Living.
           “The tourism sector is an important  part of Canada’s economy, supporting businesses and workers in every region of  our country,” said Minister of State Bernier. “With the launch of the Federal  Tourism Strategy, the Government of Canada is working at the federal level to  be a more effective partner to the tourism sector. With all levels of  government working together, we can take steps to improve Canada’s competitiveness  to better respond to the changing global environment.”
           “I was pleased to host my fellow  tourism ministers in Saint John, New Brunswick,” said Minister Holder. “Our  discussions centred around how to jointly address challenges in attracting even  more visitors to our respective jurisdictions, including those involving air  transportation, and there was a great deal of information sharing and positive  discussion.”
           The ministers committed to working  together to maximize Canada’s visibility to the world. Given the importance of  aligning Canada’s tourism marketing efforts, they also discussed means of  improving coordination among governments to achieve this goal.
           Given the potential economic  contribution of strategically important destinations and attractions, and their  impact on visitor numbers and economic growth, the ministers accepted an  invitation from Minister of State Bernier to provide their views and engage in  ongoing discussions on this matter.
Tourism ministers agreed to explore  possible participation in a federal, provincial, territorial mission to Brazil.
           Other items on the agenda at the  ministers’ meeting were a presentation on the Canadian aviation policy  framework and an update from the Canadian Tourism Commission on its strategy to  market Canada abroad.
          The  ministers welcomed the opportunity to meet with the Canadian Tourism Commission  (CTC) and the Tourism Industry Association of Canada (TIAC) to share their  perspectives on the issues facing the domestic tourism industry, including strategies  for enhancing Canada’s position as a premier four-season destination.
          At  the conclusion of the meeting, Canada’s tourism ministers agreed to continue  working together to advance collaboration among governments. And with Tourism  Week in Canada approaching, they also took the opportunity to recognize all the  hard-working men and women responsible for the continued success of Canada’s  tourism industry.
          The  next meeting of the Canadian Council of Tourism Ministers will be hosted in  Yukon.

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For further information (media only), please  contact:


Scott French
           Director of Communications
           Office of the Honourable    Maxime Bernier
           Minister of State (Small    Business and Tourism)


Jane Matthews-Clark
           Director of Communications
           Department of Culture, Tourism and Healthy Living


Media Relations
           Industry    Canada