Federal-Provincial-Territorial Meeting of the Canadian Council of Tourism Ministers
NEWS RELEASE – FEDERAL, PROVINCIAL AND TERRITORIAL MINISTERS COME TOGETHER TO ADVANCE TOURISM OPPORTUNITIES FOR CANADA
Saint John, New Brunswick, May 11, 2012—Building on the momentum of the last Canadian Council of Tourism Ministers’ meeting in 2010, federal, provincial and territorial tourism ministers met this week to explore how best to enhance Canada’s position on the world stage. The meeting was co-chaired by the Honourable Maxime Bernier, federal Minister of State for Small Business and Tourism, and the Honourable Trevor Holder, New Brunswick’s Minister of Culture, Tourism and Healthy Living.
“The tourism sector is an important part of Canada’s economy, supporting businesses and workers in every region of our country,” said Minister of State Bernier. “With the launch of the Federal Tourism Strategy, the Government of Canada is working at the federal level to be a more effective partner to the tourism sector. With all levels of government working together, we can take steps to improve Canada’s competitiveness to better respond to the changing global environment.”
“I was pleased to host my fellow tourism ministers in Saint John, New Brunswick,” said Minister Holder. “Our discussions centred around how to jointly address challenges in attracting even more visitors to our respective jurisdictions, including those involving air transportation, and there was a great deal of information sharing and positive discussion.”
The ministers committed to working together to maximize Canada’s visibility to the world. Given the importance of aligning Canada’s tourism marketing efforts, they also discussed means of improving coordination among governments to achieve this goal.
Given the potential economic contribution of strategically important destinations and attractions, and their impact on visitor numbers and economic growth, the ministers accepted an invitation from Minister of State Bernier to provide their views and engage in ongoing discussions on this matter.
Tourism ministers agreed to explore possible participation in a federal, provincial, territorial mission to Brazil.
Other items on the agenda at the ministers’ meeting were a presentation on the Canadian aviation policy framework and an update from the Canadian Tourism Commission on its strategy to market Canada abroad.
The ministers welcomed the opportunity to meet with the Canadian Tourism Commission (CTC) and the Tourism Industry Association of Canada (TIAC) to share their perspectives on the issues facing the domestic tourism industry, including strategies for enhancing Canada’s position as a premier four-season destination.
At the conclusion of the meeting, Canada’s tourism ministers agreed to continue working together to advance collaboration among governments. And with Tourism Week in Canada approaching, they also took the opportunity to recognize all the hard-working men and women responsible for the continued success of Canada’s tourism industry.
The next meeting of the Canadian Council of Tourism Ministers will be hosted in Yukon.
“The tourism sector is an important part of Canada’s economy, supporting businesses and workers in every region of our country,” said Minister of State Bernier. “With the launch of the Federal Tourism Strategy, the Government of Canada is working at the federal level to be a more effective partner to the tourism sector. With all levels of government working together, we can take steps to improve Canada’s competitiveness to better respond to the changing global environment.”
“I was pleased to host my fellow tourism ministers in Saint John, New Brunswick,” said Minister Holder. “Our discussions centred around how to jointly address challenges in attracting even more visitors to our respective jurisdictions, including those involving air transportation, and there was a great deal of information sharing and positive discussion.”
The ministers committed to working together to maximize Canada’s visibility to the world. Given the importance of aligning Canada’s tourism marketing efforts, they also discussed means of improving coordination among governments to achieve this goal.
Given the potential economic contribution of strategically important destinations and attractions, and their impact on visitor numbers and economic growth, the ministers accepted an invitation from Minister of State Bernier to provide their views and engage in ongoing discussions on this matter.
Tourism ministers agreed to explore possible participation in a federal, provincial, territorial mission to Brazil.
Other items on the agenda at the ministers’ meeting were a presentation on the Canadian aviation policy framework and an update from the Canadian Tourism Commission on its strategy to market Canada abroad.
The ministers welcomed the opportunity to meet with the Canadian Tourism Commission (CTC) and the Tourism Industry Association of Canada (TIAC) to share their perspectives on the issues facing the domestic tourism industry, including strategies for enhancing Canada’s position as a premier four-season destination.
At the conclusion of the meeting, Canada’s tourism ministers agreed to continue working together to advance collaboration among governments. And with Tourism Week in Canada approaching, they also took the opportunity to recognize all the hard-working men and women responsible for the continued success of Canada’s tourism industry.
The next meeting of the Canadian Council of Tourism Ministers will be hosted in Yukon.
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