Federal-Provincial-Territorial Meeting of the Canadian Council of Tourism Ministers

We, Federal,  Provincial and Territorial Ministers responsible for Tourism recognize that:

   
• Tourism  is a significant economic driver across the country and its impacts are felt in  regions and communities, large and small.
   
• The  public and private sectors are important contributors to the development and  sustainability of tourism in Canada.
   
• Drivers  of competitiveness for tourism include marketing, access, labour and workforce,  and opportunities and challenges presented by economic and industry change,  innovation and globalization.  
   
• Canada's  tourism products, such as those provided through Indigenous tourism, festivals  and events, and parks tourism, provide unique and authentic experiences to  attract visitors to Canada.
   
• Timely,  accurate and relevant approaches to tourism statistics and research demonstrate  the value of Canada's tourism sector, and allow for strategic, evidence-based  decision making.

We, the Ministers responsible for Tourism,  commit to:

   
• Address  mutually-agreed upon priorities with the aim to contribute to the growth and  competitiveness of Canada's tourism sector.
   
• Facilitate  collective action while respecting differences in jurisdictional responsibilities.
   
• Foster  cooperation with organizations that share common priorities.
   
• Take  action to address new priorities as they are identified.

We, the Ministers responsible for Tourism,  identify the following priorities and actions:

   
• Strengthen  competitiveness by collaborating on marketing; broadening understanding of the sharing  economy; facilitating communication on the importance of air competitiveness  and access; and identifying potential solutions for labour and workforce  challenges.
   
• Grow  Canada's tourism offerings by exploring opportunities to collaborate on  Indigenous tourism; festivals and events; and sustainability and economic  development from federal, provincial and territorial parks visitation.
   
• Support  a tourism statistical system in Canada that meets the information needs of  decision makers.

We, Federal, Provincial and  Territorial Ministers responsible for Tourism declare our commitment to the  Federal-Provincial-Territorial Tourism Strategy in order to support continued  collaboration on tourism and contribute to the growth and competitiveness of the  tourism sector in Canada.